Dec 10, 2019
Today I am thrilled to welcome my dear friend, CEO, and marketing strategist, Mallory Majcher. Mallory has nearly a decade of experience in marketing strategy and leadership. Throughout her career as a communications director, Mallory partnered with the most creative minds in marketing, serving clients in Austin, Boston, Denver, San Francisco and Chicago. In 2017, Mallory brought her competitive fire to Kansas City and opened her own agency. At MALLORY may-CHUR Creative, they showcase the heart and soul behind small businesses through compelling visual storytelling. They specialize in utilizing multi-faced, integrated marketing strategies, including graphic design, brand development, social media marketing, copywriting, public relations and media relations services to help your brand come to life.
Mallory understands that marketing is no longer business to business but human to human. In this episode, she helps even the least marketing-savvy entrepreneur understand some key principles to having a powerful brand story. We discuss the significance of a brand story being more than your personal story but still relevant to the snippets of your personal life when they relate to the needs and wants of your audience. She explains that when you tell a really epic brand story, pricing becomes less relevant, and the wants of your ideal client will be the biggest priority. Also, listen to find out why this guru doesn’t even believe in “niching down” in the traditional sense!